C.D. Alipendi
The work covered brand identity, social media, print and merchandise, and the club’s website. The collaboration has continued across multiple seasons.
Context
A club from Araia with more than 100 years of history needed to bring its identity and communication up to date while preserving the character of its historic crest.
Approach
I built a visual identity around the historic crest, created variants for the summer and winter camps and centenary, introduced reusable templates for social content, reorganized the club’s social profiles, and designed and developed its official website.
Key Results
Brand Redesign & Logos
Building upon the original crest, I created a scalable brand ecosystem. I designed variants for key events such as the Summer and Winter Camps and the Centennial Patch, including over 30 monochromatic adaptations for use across different media.
Social Media & Print
I reorganized the club’s digital presence and introduced a template-based design system for recurring content. This helped me produce over 1,000 graphic pieces while keeping the Instagram feed visually consistent.
Kit Design & Merch
The design leaped from the screen to the stands and the pitch. I created the official kit, commemorative patches, and visual milestones like the new club flag, forging a deep sense of belonging and pride among the fans.
Ongoing Project
Currently, this project is not closed. I continue to work closely with the club, managing their daily art direction, designing new campaigns, and growing the brand season after season.